Minnesota Real Estate Investors Association, Inc.

Minnesota Real Estate Investors Association, Inc.

The Auto Responder Marketing Guide For Real Estate Investing


Auto Responder in Action Interpretation

Real Estate Investing requires us to maintain a buyers list, seller leads, and other various prospects. Now that more investors are using the internet for real estate marketing investors need a way to maintain those lists in efficiently and effectively. This is where Auto Responders come into play...

When you are taking your real estate marketing online you will ultimately be obtaining emails that need to be catered to in certain ways. In fact, there are two major elements to any auto responder: On the one hand you have the auto responder itself which is a program that sends out a series of emails to a lead. This works particularly well for following up with seller leads leads because the actual content doesn't require any updating. On the other hand we have the broadcaster which sends out one single email blast to a list. This comes in particularly handy with buyers and investors that you will be updating with the most current content.

Finding quality information on using auto responders can be a daunting task. So what we have to together in this post is a list of recommended readings the will give you a great foundation for learning how to use auto responders.

The Auto Responder Primer for Real Estate Investors

Auto Responder FAQ

As you're going through this collection you're bound to have questions on using auto responders and as these questions arise we encourage you to post your questions in the comment section of the post you are on. When these questions are posted I'm notified and then we'll answer your question and add it to this Auto Responder FAQ.

What is an Auto Responder?

The auto responder is a time spread series of emails which is best used as a long term strategy for fielding seller leads. We all know that sellers can take their sweet time coming to terms with their situation, so you program your auto responder to follow what got them to submit their information (like a special report/squeeze page). The website s we offer with the training archives for $25/month are equipped to integrate Aweber so the lead from the site goes automatically to the auto responder making your online campaign more self autonomous. So when they sign up, they automatically get email #1 which would be your follow up #1. Then you set another email to be sent to that lead 3 days after with another follow up with more convincing copy and so on. Once you have programmed the auto responder with a schedule it will run automatically on every incoming lead that triggers it.

What is a Broadcaster?

The broadcaster on the other hand sends 1 single email to a whole list of emails. Typically this is best used for keeping your buyers list up to date on your inventory and is a good simple way to keep touching base. Then when they unsubscribe they're no longer looking or you're going overboard on your email email blast. This is something to be particularly mindful of as everything you send should have a particular relevance and value to them. So a broadcast is something current that you update specific details or offerings on while an auto responder is a little more ambiguous as it works to convey a single message through a series of emails rather than provide a time sensitive update

Get your questions answered by posting in the comment section below!



Anusha Rana10/13/2021

Anusharana63@Gmail.comWow! This is such a good information.


smiller@symphonyhomes.comLove it


promotions@kccitm.edu.inYes, dealing in real estates is a little tricky. So, you need to be cautious. Well thanks for sharing the useful tips. Keep posting.

real estate in utah county1/10/2012



johniard@gmx.comGreat stuff!

What to Invest In7/3/2011

sethczerepak@gmail.comInvesting in real estate has been risky the past few years. This blog posts a very relevant topic to help those who want to invest.

Mike Jacka6/30/2011

mikej@realestatepromo.comI believe everyone that is in sales will benefit from an autoresponder, no matter what field you are in. AutoResponders simply automate your most important marketing tool "Foolow-Up".

What to Invest in6/29/2011

sethczerepak@gmail.comDo you really believe that realtors will benefit more if they use an auto-responder? I don't think this is the only solution. But it can be a good help..

advertising copywriter5/18/2011

sethczerepak@gmail.comI'm sure this will be a great way to streamline your clients.

advertising copywriter5/17/2011

sethczerepak@gmail.comI wonder, how do you narrow things down specifically for each buyer in order to match what they require? Thanks.

home staging in toronto4/20/2011

graceace@gmail.comWe all know that sellers can take their sweet time coming to terms with their situation, so you program your auto responder to follow what got them to submit their information.

Marketing Copywriter4/7/2011

sethczerepak@gmail.comGiven the current state of the economy, I think this would really help the real estate industry.


sethczerepak@gmail.comThis is great information for realtors, especially up and coming ones.

Advertising Copywriter4/5/2011

sethczerepak@gmail.comIt always turn out to your advantage when you're able to utilize the Internet for personal and business endeavors.

plots in nagpur3/9/2011

landpropertynagpur@gmail.comI really like to read the information about the real estate because, I am the real estate professional. and this information is very useful for me. Thanks for sharing this useful and informative information for me.

Social Marketing2/12/2011

blakejustin4082@yahoo.comThis is such a big help, thanks for posting this one, i hope to see more of your works.

Real Estate Company1/8/2011

amit.gkp12@gmail.comGreat Info. I Hope it will pass quickly and help to save a lot of homeowners who lost their jobs.

freelance graphic design jobs12/8/2010

mildred.stephanie@yahoo.comIf you are real investor or realtor you should remember these following tips on how to market your real estate and get successful with this kind of business.

Dubai mortgage11/14/2010

blogcommentz@gmail.com"The broadcaster on the other hand sends 1 single email to a whole list of emails." Interesting info..


rylait@yahoo.comA very interesting posts and is indeed useful. I am an investor myself and also a mortgage advisor. Thanks for this information.


takeshi007@yahoo.comGreat post.

Mike Jacka9/22/2010

mikej@realestatepromo.comHi Brooks, yes I use Aweber and recommend it. I have never used mailchimp, so I can not compair the two.


brooks.fastsolutions@gmail.comHey Mike! Do you suggest Aweber? I know that a lot of folks use it. We use if for one aspect of our business. I also use mailchimp (I had to try it given their playful attitudes, plus a good amount of free emails!) Do you have an experience with mailchimp? Can you compare the 2?

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