Minnesota Real Estate Investors Association, Inc.

Minnesota Real Estate Investors Association, Inc.

Category: Marketing (3 articles found) - Clear Search

Marketing Monday

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Where Do I Start?

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There are many ways to market in real estate, including:

  • Website
    A website is a powerful Marketing tool that can help generate leads, establish authority, and communicate your unique selling proposition (USP). You can optimize your website for relevant keywords to attract more visitors. You get a free website through your MnREIA membership. Be sure to take advantage of it! Check out the How-To Videos to set up Your Free Website Today: See Tutorial Videos Here!

  • Social media
    Social media Marketing can help you build a community of followers who may become conversions. You can post content relevant to your brand and the industry. You get to create posts for free in our Private MnREIA Facebook Group and our Facebook Page. Be sure to take advantage of it!
    MnREIA's Private Facebook Group | MnREIA's Facebook Page

  • Email Marketing
    Email Marketing can be used to build relationships with clients. You can create an email sequence that automatically goes out to new leads. Did you know you can email other MnREIA members through the system? Check out our member directory: View Members Directory

  • Partnerships
    Partnering with local businesses can expand your reach and enhance your reputation. You can collaborate on events, cross-promote services, or refer clients to each other. Networking with other MnREIA members is a great way to build you ... Read More…


How To Succeed When the Market Crashes

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Imagine this scenario… 

You find a good piece of real estate that you decide to buy. 

You have little money to buy it, but you decide to use whatever money you have as part of your down payment. 

You get qualified for a 90% LTV loan. 

You call around and you are able to raise the remaining money you need for the down payment from your close friends and family. 

You promise to pay them a generous interest rate of 8% for lending you their hard-earned money. 

The following month, you find another good real estate property that you want to buy.

You have no money to buy it, but you know you can raise the money. 

You have great income and credit and once again you get qualified for a loan with 90% LTV.

You call around and you are able to raise some of the money from your close friends and family. Again, you promise to pay them a generous interest rate of 8% for lending you their hard-earned money. 

This time, you remember about a line of credit you have, and so you decide to use all of it to close the deal.

You’ve now raised all the money to buy this property and you couldn’t be more excited. You start feeling like a successful investor. 

Unfortunately, a few years later, you lose BOTH properties and all of the hard-earned money that you AND your friends and family invested. 

What went wrong?

It wasn’t the properties, they were great. 

It was in the way you structured the deals, specifically the financing (aka capital). 

In this article, my goal is to sim ... Read More…


Big Banks Sued for Making Risky Loans

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On Friday September 2, 2011, the federal government sued 17 big banks for selling mortgage-backed securities to Fannie Mae and Freddie Mac after those securities turned toxic.  This is just another example of the underling disease infecting this country.

 

In the 90’s, the federal government was pushing banks to make it more affordable to first-time home buyers and lower income families to qualify for a mortgage to promote their American Dream agenda of everyone in America owning a home.  At first the banks pushed back and said this was a bad idea, because a good percentage of the borrowers would never be able to pay the loans back.

 

The federal government, in their infinite wisdom created legislation that would penalize the banks if they did not.  So the banks complied and the markets roared.  Now everyone with a pulse could get a mortgage.  That is what the federal government wanted and the economy exploded.

 

But they hay days would have to end some time.  And in 2006 the housing market, which was the driving force of the economy at the time start to show signs of weakness.  However, since the market was conditioned for the status quo, they just kept on trucking.  And the few people who saw the pending destruction were demonized by the federal government and the media, so nothing was done to even slow down the inevitable train wreck. 

 

Then in 2008, the markets crashed and the housing market has been in a free fall ever since.  So the same people that were for ... Read More…