Minnesota Real Estate Investors Association, Inc.

Author: Janet Behm (2 articles found) - Clear Search

Email Marketing Strategies That Businesses Should Avoid

Utah Real Estate Investors Association

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To build a long-term, successful enterprise, when you don't close a sale, open a relationship." -Patricia Fripp

I know that there are businesses who are doing extremely sophisticated, enterprise-level things with their email marketing. And they are most definitely worth studying.

But I prefer to live in the land of what is actually possible for a small business owner. And if you're like me, you like things simple.

So, I suggest you start by cutting out two bad habits, rooted in some mythology about the email medium:

1) Branded headers and clean graphics make your emails look more "professional".

So I ask you: how do you want your emails to be received? As a "professional" email -- with similar content that can be otherwise found through a simple internet search? Read More...


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The TCJA And What It Means For Your Business

Utah Real Estate Investors Association

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"Tax complexity itself is a kind of tax." - Max Daucus

A, B, C, D, E, F, G ... something, something ... T, C, J and A.

Remember when the alphabet meant singing songs in class? We don't really either...

But now, thanks to those last four letters, it means small income tax rate reductions for individuals, and larger ones for corporations. The Tax Cuts and Jobs Act (TCJA) was signed on December 22nd, 2017 and brought many new provisions with it.

As far as Salt Lake County businesses are concerned, the new law is worth looking into. If you have yet to do so, my goal below is to highlight some specifics before your eyes glaze over ... I do remember that from school. Read More...


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