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You’ve heard about SEO, but have you heard about Local SEO?  It’s not your fault if you haven’t, but if you don’t take this moment to begin building your knowledge of Local SEO you will only have yourself to blame.  This is where your attention should be if reason #1 has any meaning to you whatsoever... this is what you need.

#1 - LOCAL SEO IS THE REAL ESTATE INVESTOR'S DIRECT PATH TO THE FRONT PAGE OF GOOGLE!

Over the past year you may have noticed that a peculiar little box providing a map and local results are popping up more and more for real estate related terms.  It is most commonly referred to as “The 10-Box” and as you have probably noticed… this “10-Box” displays local results prominently on the first page of Google’s search results!

Below is an example of the first page of search results where we can identify 3 distinct areas when doing a search for the term “home buyers.” 

Google's Front Page Search Result Guide

*note:  Local result placement may vary, search for your terms and make note of which terms bring up a 10-box and which ones don’t.

Local SEO’s purpose is to get you on the first page of the search results by taking the optimizing for the local results.  This is better than fine, this is great!

#2 - Real estate is a local business so we should be optimizing locally!

For example, we steer our marketing efforts locally by focusing on the Saint Paul market.  We’ve optimized two different ways (traditional vs. local) and guess which one is outperforming the other.  Take a look at the zoom in of the 10-box below for “home buyers.” 

Local SEO Proof

These 2 positions are by yours truly and they perform!  Traffic is one thing, but if it isn’t someone in our target market within our local area then that traffic doesn’t mean a whole lot.  In this case we can enjoy the benefits that Google Local provide by letting Google do their thing.

  1. Their IP address and search history triggers the Google Places box, making it most likely that the visitor is within our area.
  2. In order for this box to appear the keyword must be associated with local intent.  To put it another way, Google Local actually relieves you of some of the burden of distinguishing actionable keyword traffic (traffic that is motivated).
  3. Google Places also comes with its very own set of analytics, so when you’re working on conversion you can base the ratio on a cleaner set of traffic data.  In order for them to come through Google Places they ‘re automatically prequalified in intent and location!

Google Local results have treated us well and will continue to do so in an increasing number of ways.

#3 - Competition in Google Place for real estate investors is surprisingly light, but that's BECAUSE NOBODY IS TALKING ABOUT IT!

In zoom in above you can see that we have the top 2 spots.

These spots show up on the front page of Google search results to doubly qualified traffic in your local area.

The competition for Local SEO is much lower than it is for traditional SEO (MUCH LOWER) because nobody is talking about it.  We’ve been on top of these local listings for about a year now and have yet to have had to defend our position at the topic of our local Google mountain.

It’s almost tragic Local SEO is so completely overlooked because we get real results and some of our best leads off Google Places.  If you’re interested in getting started with local this next reason will make your day!

#4 - Local SEO is far easier than traditional SEO.  Plus the traffic is better as it fits the online needs of real estate investors perfectly!

Traditional SEO, as cool as it sounds is hard laborious work because there is so much competition on a playing field that changes form weekly.  If you’re not familiar with the role of search engine optimization (SEO) then this abbreviated flow chart will spell it out for you.

Ideal Traditional SEO Process

With traditional SEO every single step of this processes can be a major undertaking, especially when the SEO is competitive.  But even in some competitive traditional SEO markets Local SEO is grossly overlooked because all the internet marketing sharks are too busy trying to outdo each other.

Here’s a side-by-side comparison of what you’re getting into when you’re deciding on which internet route you want to focus your optimization efforts: 

Chart comparing Local SEO to Traditional SEO

For real estate investors this comparison illustrates on four key points the advantages Local SEO provides.  Traditionally SEO can get ultra-competitive ultra-quick, but the way things stand becoming a first adapter and capturing the lead before others get wise to the benefits of Local SEO will surely payoff in the long term!

Reason #5:  With Local SEO you don’t have to be the best in the World, you only need to be the best in your local market within your niche.

As things stand, only a small % of real estate investors are truly competing in Local SEO.  Also since Google isolates areas by their location the competition will be mostly limited to other investors who have a lot to learn as well.

I simply cannot stress enough the importance of capitalizing on all the benefits Local SEO offers real estate investors.  Your sellers and buyers are most often going to be local, when people search local there is intent on finding a solution which triggers the Local 10-box result.

Local SEO may very well replace the entire first page of Google results with Local results for certain keywords and this is your opportunity claim the best seat before all the seats sell out.
For the second let’s consider the worst case scenario that I’m wrong and Google Local won’t become the entire front page of results for certain terms.  The very fact that our two top spots in our Local results has been feeding us quality leads for the past year is a real benefit that you can obtain.

Monday, October 25th I’ll be leading a live GoToMeeting training at 7pm Central Time where I will walk you through the steps you need to take to significantly increase your Local SEO power.  It's not everyday that you get the chance to learn from someone who is fluent in both real estate investing and SEO.

Local SEO doesn't just help you, but it protects your business from being hijacked online!

 This is where you want to go!

This is your ticket to the front page of Google in your local market, click it!



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Buy Land Grand Cayman11/15/2011

spidermedium@gmail.comSEO is indeed an essential factor to any business,especially Real Estate. We can't deny the fact that SEO helps a lot in business popularity!

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manojmaurya@techmagnate.inBecause With the SEO they can promote his business on local basis.

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mechelleband@yahoo.comYou bring up some great points! It is a lot easier to rank for local because you have less competition. Google did a great thing when they created Places.

John Cole9/6/2011

info@www.cool-work-from-home-offers.infoEnormously educational many thanks, It looks like your current audience may very well want even more information of this nature keep up the good effort.

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amandamoore@gmail.comIf you are in Real Estate, then you should definitely apply local SEO. This will increase your chances to be above everyone else in your field since at the moment, there only a very few Real Estate companies doing this.

propertyslate8/1/2011

jillwalters1@live.comGreat information. Thanks a lot for sharing this.

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1805545487@qq.comIts really interesting, but you dont represent it well at all, man.

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tmeansmasrgart@hotmail.comWe successfully implemented many of these same tactics for a client and got great results so I can attest to the validity of this post. Good read!

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phuketaccommodation@yahoo.comThis process often appears among the very best techniques of transporting forth particular World-wide-web marketing and advertising. So also direct mail marketing. Retaining in get in touch with using the people who visit your site is vital and concentrating on them determined by particular census is even considerably far more. What you need about email marketing is as straightforward as generating a listing of all the people who check out your site. Now individual their e-mail list into two groups, customers and shoppers. It's all-natural that those that are clients and also have purchased items of one's stuff just before will require less convincing, because the consumers need to be 'sold' the thought of any new prospect. The shopper group could be the 1 you have to goal by delivering them emails that converse straight to them at the same time as their wants. Make particular you've got specific particulars concerning the clients. The greater immediate it is, the higher. Gather these details when they initial go to the web site by finding them complete information and facts like current email deal with, title and whether or not or not they would would like to take into account obtaining points online. Also, remember to connect with the clients, mail invites and updates of things generating readily available unique deals for shoppers to make certain that they are accessible in to the client league.

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luxuryvillas@ymail.comThank you for making the effort and spreading this information with all of us. It was indeed very useful and informative while being straight forward and to the point.

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missvictoriablock@gmail.comReally true! As lot of businesses are now engaging into the online world. One Real Estate business may indeed acquire an additional income through the help of local SEO. For many customers are now in find of products online, there is a big possibilities of giving one real estate business in a successful field actually. Informative points indeed Mike!

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alsdf234@gmail.comIt is simple logic because they need popularity and SEO is the best option to get good online business.

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acerbattery@yahoo.comLocal optimization gains better and faster results. Its like being a big fish in a small pond.

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realseocompany@yahoo.comDreadfully exact! In adding collectively to Google Places be sure to get on Yahoo and list your industry for more confined introduction. Thanks! :) :)

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jacksoncheenee@yahoo.comI recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading..Thanks for the sharing^^

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rick@rickaurora.comI just learned about local SEO and now I am getting double the amount of traffic coming to my site. I did this through Google business submission and it worked pretty quickly

Barrie Real Estate1/19/2011

barlarose@gmail.comThis is mainly because the SEO's can help greatly in promoting the real estate business. You'll have to give lesser effort on advertisements and you can even have some transactions online without the need to meet your buyer.

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carverdict@yahoo.comLocal optimization gains better and faster results. Its like being a big fish in a small pond.

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mildred.stephanie@yahoo.comSEO can now help promote and develop your business, you can use SEO to advertise your products online in order to get more customers which is needed for a big break.

John Flinyn12/24/2010

Flinyn@yahoo.comPretty interesting stuff you have here, to say the least...

Jennifer12/21/2010

jenniferh@realnettampabay.comYou bring up some great points! It is a lot easier to rank for local because you have less competition. Google did a great thing when they created Places.

Philippine Real Estate12/20/2010

victorjones08@gmail.comReal estate investors definitely need SEO for others to know what they advertise, it might be commercial or non commercial real estate.

Shaylee12/20/2010

shaylee@gmail.comThis is so important! I just got into the real estate industry on the apartment management/investment side and I'm surprised at how many apartments in the Seattle area aren't even listed in Google Places! Such an amazing opportunity! Shaylee

Richard10/25/2010

takeshi007@yahoo.comGreat post.

Ryan10/24/2010

Ryan@MnREIA.comYou don't want to forget about the other search engines, but at this time the primary objective is to capture the local spots on Google Places. If you can accomplish this you'll have have enough local bases covered to be picked up by the other engines. I think it is most prudent to make your stake at Google Places while the competition in the REI field is fairly unrealized. Monday I'll be covering this and in a few weeks when we do our marketing night I'm hoping to receive some feedback that I can measure to produce an exclusive follow up to our members. We're the only REI resource with a professional in house internet marketing trainer who is fluent in REI. :)

Real Estate SEO10/24/2010

xinv@cox.netVery true. In addition to Google Places be sure to get on Yahoo and list your business for more local exposure.



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